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Social Media Marketing

Type:Role specific skills
Time:17 min
Languages:English
Level:Intermediate

Summary of the Social Media Marketing test

In a digital economy where attention is currency and relevance defines success, social media isn’t just a channel—it’s the frontline of your brand. This test is meticulously designed to identify professionals who don’t just use social platforms—they master them to drive measurable business outcomes.

Through scenario-based questions and performance-driven challenges, this assessment evaluates a candidate’s ability to create strategy, craft engaging content, and convert followers into loyal customers—all while navigating rapid change and cross-functional collaboration.

This test measures the following:

The best social media professionals don’t just chase likes—they drive growth, build communities, and safeguard brand integrity. If you're hiring for impact, this test helps you find the talent that knows how to deliver it.



The best social media professionals don’t just chase likes—they drive growth, build communities, and safeguard brand integrity. If you're hiring for impact, this test helps you find the talent that knows how to deliver it.

  • Social Media Strategy
    Assesses the ability to develop data-backed strategies, integrate paid media, and align content calendars with business goals.
  • Content Creation & Community Engagement
    Evaluates creativity, brand voice alignment, and the ability to foster vibrant, loyal online communities.
  • Lead Generation & Conversion Optimization
    Tests the ability to interpret data, optimize funnels, and increase ROI through intelligent use of analytics and social touchpoints.
  • Influencer & Partnership Strategy
    Measures expertise in identifying, negotiating, and leveraging influencer and brand partnerships to expand reach and credibility.
  • Crisis Management & Brand Reputation
    Gauges preparedness and judgment in high-pressure situations to protect and elevate brand trust.
  • Cross-Functional Collaboration & Adaptability
    Evaluates soft skills like communication, agility, and the ability to align with marketing, product, and customer service teams for unified execution.
  • Social Media Advertising
    Tests proficiency in creating and optimizing high-impact paid campaigns across Meta, TikTok, LinkedIn, and other platforms.

Covered skills

  • Lead Generation & Conversion Optimization
  • Influencer and Partnership Strategy
  • Content Creation
  • Social Media Strategy
  • Crisis Management
  • Social Media Advertising
  • Collaboration with Cross Functional Teams

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