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SEO Specialist

Type:Role specific skills
Time:15 min
Languages:English
Level:Intermediate

Summary of the SEO Specialist test

Tired of SEO hires who talk the talk but don’t rank the rank?
Then it’s time to ditch the guessers and bring in true strategists. This SEO Specialist role isn’t about checking boxes — it’s about combining technical precision with creative insight to dominate search rankings where it counts. From deep-dive audits to high-converting content and scalable backlink strategies, only a candidate who can handle real-world challenges deserves the role.

And the only way to truly measure that? Through carefully crafted, real-life scenario-based questions that reveal who actually knows their stuff.

This Test focuses on the following skills:

  • Technical & Mobile SEO
    Think fast-loading, error-free, mobile-optimized websites that Google wants to crawl. This skill ensures your foundation is rock-solid.
  • On-Page SEO
    Title tags, headers, image alt text — it’s not just fluff. The candidate should be able to sculpt every page for maximum visibility and relevance.
  • Analytical Skills & Strategic Decisions
    Real SEO is data-driven. The right candidate knows how to read traffic patterns, identify drops, and make smart decisions from real metrics.
  • Keyword Research
    Forget vanity keywords — it’s about uncovering search intent and tapping into the language your audience actually uses.
  • Local SEO
    Local rankings are won with precision. Mastery of map packs, citations, and hyper-local content is a must.
  • Content Strategy
    SEO without content is like a compass without a map. Candidates should show they can plan, create, and optimize content that ranks and converts.
  • Link Building & Backlink Strategy
    Quality over quantity. The best candidates will know how to earn links, not just build them, and assess their long-term SEO impact.


If you're done settling for SEO fluff and want a candidate who lives and breathes ranking strategies — this role is for someone who doesn’t just work with algorithms but understands them.

Covered skills

  • Technical & Mobile SEO
  • On-Page SEO
  • Analytical Skills & Decisions
  • Keyword Research
  • Local SEO
  • Content Strategy
  • Link Building

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Hiring Manager- Profitable Media

TestTrick helped us quickly see who had the right skills. We use it for campus hiring. It’s a great candidate evaluation platform that saved us time and helped us choose the best candidates with confidence.

Ntokozo Moyo

Program Manager, Africa Code Academy

TestTrick made our hiring process much more efficient.We use it to prescreen candidates before the final interview, so we only spend time with the ones who are actually qualified. It’s helped us hire faster and with more confidence.

Quinn Koh

Chief Operating Officer, Recruit my Consulting

Video screening with TestTrick changed the way we hire.We now prescreen candidates using async video responses, which saves our team hours every week.it has made our shortlisting process so much easier.

Jag Mann

Director, Special Event Photo Booths

TestTrick has significantly simplified our hiring process.We can effortlessly cherry-pick candidates who perfectly fit the job role criteria. It's been a game changer for our recruitment strategy!

Naveed Muneer

Chief Operating Officer, Impetus Systems

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