• Strong Communication Skills
  Assesses how well candidates craft clear, persuasive, and on-brand messaging for internal and external stakeholders.

• Media Relations
  Evaluates the ability to build, maintain, and leverage relationships with journalists, influencers, and press channels under various circumstances.

• Event Management
  Tests organizational thinking, timeline coordination, and stakeholder handling in the context of live events, product launches, and press briefings.

• Social Media Management
  Focuses on a candidate’s ability to shape digital narratives, manage crisis moments, and align messaging across platforms with voice and timing precision.

• Creative Problem-Solving
  Challenges candidates with unpredictable, real-world dilemmas that demand fast thinking and unorthodox yet brand-safe solutions.

• Organization and Multitasking
  Measures how effectively a candidate juggles multiple campaigns, media deadlines, and internal coordination without dropping the ball.

• Research Skills
  Tests depth of insight—how well a candidate gathers, analyzes, and uses data to support PR strategy, messaging, and audience targeting.

In the world of public perception, every word matters. This test ensures you're hiring someone who knows exactly which ones to choose.