This test covers essential skills needed for advanced SEO. It begins with evaluating candidates’ ability to conduct advanced keyword research, which is crucial for identifying high-value search terms that drive targeted traffic. The test also assesses knowledge of advanced link building techniques, which help increase a website’s authority and improve search engine rankings. Mobile SEO skills are evaluated to ensure candidates can optimize websites for mobile devices, which is increasingly important as mobile traffic continues to grow.
Data analysis and reporting are key components of advanced SEO, as they help measure the effectiveness of SEO strategies and guide decision-making. This section evaluates candidates’ ability to analyze data from various sources and generate insightful reports. Understanding and adapting to algorithm updates is another critical skill, as search engines frequently update their algorithms, impacting website rankings. Finally, the test examines technical SEO skills, focusing on optimizing the backend of websites to improve performance and search engine indexing.