​This test covers essential skills needed for effective SEO. It begins with evaluating candidates’ ability to conduct keyword research, which is crucial for identifying the terms and phrases that potential customers use to find products or services. The test also assesses knowledge of on-page SEO techniques, such as optimizing meta tags, headers, and content to improve search engine rankings. Technical SEO skills are evaluated to ensure candidates can address backend issues that affect website performance and search engine indexing.

Link building is another key component, as it helps increase a website’s authority and visibility through acquiring high-quality backlinks. The test also examines proficiency in using various SEO tools that assist in keyword research, site audits, and performance tracking. Local SEO knowledge is assessed to ensure candidates can optimize a website for local search results, which is particularly important for businesses targeting local customers. Finally, the test evaluates the ability to use analytics tools to measure and analyze website performance, providing insights that guide SEO strategies.